Turning strategy into clear propositions, effective go-to-market and commercial execution.
Connected Growth is a specialist growth partner for the commercial insurance industry.
How we help our clients grow
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Identify priority segments, opportunities and strategic direction.
We help you understand where to focus, based on client needs, market dynamics and your competitive position.
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Define clear, differentiated propositions and positioning.
We structure your offering so it’s easy to understand, relevant to clients and consistent across your organisation.
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Translate strategy into go-to-market and execution.
We turn your proposition into messaging, materials and tools that support real commercial conversations with brokers and clients.
Selected engagements
A selection of recent work across strategy, proposition and go-to-market
International programmes
Redesign of international insurance programmes offering for a global insurer (Europe)
Accident & Health
Proposition, positioning and marketing strategy development for a US A&H division over 5 years
Tender support
Support to win a £100m+ UK tender, including structure, messaging and content
Parametric
Positioning and market development of a global parametric insurance offering
Website performance
Global website review and optimisation programme (SEO, UX, CRO) for a multi billion commercial insurer
Mid-market proposition
Development of a mid-market proposition, go-to-market and assets (US insurer)
Sales enablement
Development of sales materials, presentations and tools tailored by region and line of business
Content strategy
Created and delivered a global content marketing strategy for a $5bn+ commercial insurer
Are we the right partner for your business?
How we’re different
Understanding both insurance and how it’s marketed
We combine commercial insurance expertise with hands-on go-to-market experience, allowing us to translate complex offerings into clear, differentiated propositions.
From strategy to execution
We define strategy and turn it into execution, from proposition and messaging to go-to-market and materials.
We work as part of the team
We work with a small number of clients over time. We stay closely involved and ensure consistency across everything we deliver.